Speeding up teams 7.5x for iHeartMedia with campaign management tools

  • Thousands of ads managed across creative iterations, weekly flighting, markets, and custom targeting/tracking
  • Hundreds of hours saved for ad ops teams
  • More ad revenue supported to increase profitability
Learn more
7.5x
faster workflows for ad ops teams

OVERVIEW

60+

markets supported

with weekly flighting & creative swaps

130

minutes saved by ad ops

on creative swaps across campaigns

87%

increase in efficiency

across campaign management

CLIENT

As a global leader in audio, iHeartMedia handles a high volume of complex campaigns for their advertisers and wanted a solution to save time across their ad operations.
MANUAL OPERATIONS ACROSS HUNDREDS OF AD ELEMENTS.

Multiple audio files, banners & pixels

Weekly flighting & creative swaps

Up to 60 markets supported

Targeting by genre, audience & more

VAST tags generated per line item

Solution

With Frequency, iHeartMedia leveraged efficiency tools to speed up the ad ops process.
PROCESS ACCELERATED FROM 2.5 HOURS TO 20 MIN.

Efficiencies gained & time saved

Less human error

More ad revenue supported

ASSET LIBRARY

Hundreds of ads bulk uploaded and stored centrally in asset library.

MANAGING CREATIVE AT SCALE

Bulk upload tools to traffic, customize, and edit ads across audio files, weekly flighting, markets, targeting, VAST tags, and more.

VALIDATION & VERIFICATION

Ads scanned and checked for missing files; pixels tested to ensure proper firing.

AD SCHEDULING

Work completed in advance with ads scheduled for launch.

VERSIONING & OPTIMIZATION

No more manual updates - ad swaps and other changes easily executed.