Personalized Audio Ads

Using data to deliver real-time personalization to listeners

Data-Driven

Whether in the car, on TV, desktop or mobile, we provide personalized audio to match a listener’s demographic and psychographic information.

Higher Engagement
Greater recall and conversions with personalization.

Effective CPM
Gain efficiencies with automated creative delivery.

Actionable Data
Leverage data for real-time optimization.

We use data to determine which audio ad to serve to the listener.

We also offer additional data signals with publisher approval
or through partnerships with 3rd party data providers.

Location
Weather
Time
Device Type
Content

Explore Personalized Audio

Hear the audio spot change as you select different data signals.

Case Study

Terra's Kitchen: Launch Partner

Terra's Kitchen wanted to address a meal-planning audience with personalized creative based on time of day and city. The audio creative allowed Terra's Kitchen to explain how much time could be saved with their product by relating it back to a city-specific pain point, like traffic, increasing brand awareness and conversion.

Campaign Highlights

3x

Higher click-through rate (CTR)*

67%

Savings on price per click (PPC)*

*compared to brand standard audio

Creative Insights

Tuesday
Best day of week

Night
Best time of day

Philly
Best market